The secret of great food photography | Premium Articles

Shooting food is an art.

The challenge of making a beautiful, three dimensional gastronomic feast look just as appealing in a two dimensional image is not a task for the faint-hearted, or the inexperienced.

Add to that the need to chill perishable foods as soon as they emerge from their protective ice blanket, and then to cook, slice and garnish ingredients into magazine and web-quality perfection, during the short window of time when everything is looking its best.

Prodoto, a thriving professional photography studio in the Pennine town of Hebden Bridge, has become a market leader in food photography, creating many different images each month for supermarkets, their suppliers and other independent food specialists throughout the UK to be used in packaging, promotions, brochures and websites.

Since launching five years ago, they have perfected the art of food photography, installing a purpose-built kitchen with plenty of refrigeration and a variety of essential props.

Company founder William Lack and his team have also found that fostering good relationships with a number of trusted, local Home Economists and food stylists has proved invaluable in gaining advice on the best ways to prepare and style each shoot.

Demand for the quality of image produced has lead to the appointment of a dedicated food team headed up by lead food photographer, Paul Lambert.

Paul loves his job. A self-confessed foodie, he has a real passion for his work and talks of the constantly high energy levels felt throughout the studios when a shoot is taking place. He understands just what makes food photography look spectacular:

?It?s important to focus on the tiny details such as the texture, to ensure that the crispness of the salad or the moisture in the sponge come across vividly in the final image.?

?Using hard light, for example, creates shadow and contrast, and does amazing things to the way the texture comes through on the shot.?

?Shining light through salad leaves will make them zing off the page! That?s what makes the difference between creating a good image and a great one.?

Paul and his team at Prodoto are proud to produce some of the finest food photography in the UK; their growing client base is testament to that. A selection of images from various client shoots features on their website at http://www.prodoto.com. Hard work and insight aside, it?s easy to come to work each day when the end result looks as good as this.

Media Contact Details

Name: Paul Waddington
Company Name: DDME Ltd
Town: Halifax
Country: United Kingdom
Telephone Number: 01422207879
Email: paul.waddington@ddme.co.uk
Language: English

Source: http://premiumarticles.in/archives/22425

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