Real Estate Industry's Crush on Social Media

At first social media was thought to be a fad that would quickly phase out, however statistics show that a plethora of businesses, including those involved in real estate, have decided to go social.

A new generation of tech-savvy homebuyers, sellers, real estate agents and investors is sparking a drastic shift in the way real estate is marketed, and the utilization of social media for marketing purposes has become commonplace. In fact, adopting social media with opens arms is now a must-do.

Here are a few statistics demonstrating the use and importance of social media for real estate marketing:

Even though these statistics look promising, you must keep in mind that not all social media channels are created equal, and real estate professionals need the right tool for the job. For example, Facebook may work well for marketing new luxury condos in Los Angeles, however it?s not ideal for B2B marketing. On the flip side, LinkedIn is excellent for real estate investors focused on building B2B relationships. Ultimately, social media success relies on understanding target markets and determining the most effective ways to connect, then generate conversions (website traffic, signed contracts, etc.).

As the Internet continues to evolve and social media becomes an even greater part of everyday life, it?s imperative for real estate professionals to use social media as a marketing tool. Many have already jumped aboard the social media bandwagon, and those who haven?t will be forced to in the near future.

Source: http://www.fixandflipnetwork.com/2012/07/real-estate-social-media-marketing/

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