Gamifying The Job Search: Identified Hits 10M Users, Nabs $21M In Series B Funding

"People crave feedback on their professional lives," say Brendan Wallace and Adeyemi Ajao, co-founders and co-CEOs of Identified, a young San Francisco-based startup that has been hard at work at gamifying the job search. Today, while millions of resumes live in the cloud on sites like LinkedIn, job seekers still aren't providing all the relevant details on their online and social profiles that would help recruiters identify them as standout candidates. To encourage people to do more with their professional profiles, the startup created its so-called "Identified Score" to measure how in-demand a user's background is to prospective employers in realtime. Yet, knowing that users want more direct feedback on how they can improve their career tracks, the startup wants to go further and is setting its sights on becoming a recommendation engine. To do so, the startup is announcing today that it has closed on $21 million in new funding, bringing its total venture capital investment to $26.5 million.

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