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Wednesday, May 9, 2012
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It?s Giving To Employees
As device makers like RIM, Samsung and Nokia incorporate NFC technology into their mobile devices, Apple has been radio silent on what its plans will be in mobile commerce and payments. But a deal that is getting announced today could be a clue to one area where Apple might see a big opportunity. Apple has signed on with Pirq, a startup from Seattle, to offer food and drink daily deals to its employees in the Bay Area, with the service working by way of an iPhone app, location-based technology, and a Microsoft Tag code to redeem the discounts. A source tells TechCrunch that this is the first part of a potential "four phase" implementation that could see Apple offering a deals service out to all iPhone users.
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